Kim Writes It Right

What are your customers hearing when they hear your ads on the radio? Do they hear an endless drone that says nothing about your business? Or do they hear an innovative ad that speaks about the heart and soul of your company? Kim Writes It Right is focused on creating the best possible radio ad copy by letting people know what your company is truly all about.

Kim Writes it Right is also the EXCLUSIVE place to get original copy for your demo! Imagine having your very own dialogue, never heard by anyone else, written specifically for you? This is the best way to get a producer’s attention.

Kim Writes It Right by crafting Ads for the Ear

Radio Ads:

Did you know that radio ads outperform traditional print ads at a rate of 14 to 1?

A study conducted 37 years ago (1971) by the Research Committee of the National Advisory Council on Radio in Education tested the effectiveness of radio ads versus print ads. On page 155 it stated, “For the test, the manufacturer of a shampoo selected territories in which his sales had been equal and satisfactory over a period of years. An advertising campaign with increased appropriations was prepared, and at the end of the test period, sales increases were used as the gauge of the merit of the medium. In territory No. 1, where newspaper advertising was used, the sales were increased by 3 percent; in territory No. 2, where radio only was used, they were increased 40 percent.”

40 percent versus 3 percent is nearly 14 to 1, right?

So why not go with the medium that outperforms traditional, more costly print ads every time? Kim Writes It Right endeavors to create ads that your customers and potential customers will remember when it comes time to purchase your product or service.

Character Scripts:

Whether you are creating your demo for the first time, or revitalizing your old one, a custom character script is the way to go. It clarifies and showcases the voices in your head, thus making you a more attractive candidate for potential producers and agents.